Hyundai Donates Coats to Kids at Detroit Auto Show

Once the New Year turns over we officially enter auto show season, which kicks off every January with the huge North American International Auto Show in Detroit. As always, Hyundai found its way to this event in 2018, mostly as a means of showing off several new 2018 Hyundai models, but the company did more with its time there than just show off automobiles.

In fact, as they have done for eight straight years at this point, the good people at Hyundai donated 1,000 new winter coats to under-served youth in the Detroit area. There is no city in the United States with a higher percentage of children in poverty than Detroit, where over 57 percent of kids live below the poverty line. Donating coats to help them get through the freezing cold temperatures in that part of the country this time of year is the least Hyundai can do. To date, they have donated over 13,000 as part of this program.

"Hyundai is committed to being a partner to society and helping to build strong communities," said Zafar Brooks, Director of Corporate Social Responsibility and Diversity & Inclusion, Hyundai Motor America. "With our annual Hyundai Coats for Kids initiatives, our goal is to serve the needs of kids in Detroit with a practical donation of warm winter coats. We are proud to partner with Carstens Academy and Orchards Children's Services, in their important work to support the community."

Throughout the week of the auto show in Detroit, Hyundai also took part in several diversity events, which was something your local Virginia Hyundai dealer was very happy to see. Here at Hall Hyundai Chesapeake, we love representing a brand that genuinely cares about its customers, and this coat drive is just one example of that.

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